A passionate hands-on Senior UX/Product Designer with experience designing websites, native apps and services for an extensive range of users, both B2C and B2B. With a background in optimising and streamlining digital experiences and designing award winning applications.
EE- 2024
Creating web & app journeys for a multi-million pound omnichannel proposition.
Creating journeys for a multi-million pound omnichannel proposition.
H&B – 2023
Redefining how customers checkout in-store.
Redefining how customers experience checkout in-store.
EE – 2024
Resigning how customers shop at EE on both Web and App.
Resigning how customers shop at EE on both Web and App.
H&B – 2022
Empowering store colleagues to expertly advise on products and provide information
Empowering store colleagues to expertly advise on products and provide information
H&B – 2021
Streamlining a checkout experience to reduce drop-off rate and increase conversions
Streamlining a checkout experience to reduce drop-off rate and increase conversions
Eco Tooth – 2020
Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company
Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company
I’m a Senior Product/UX Designer with experience working individually and in teams. I have used both Agile and Lean methodologies, responding to dynamic tasking and managing workflow in hybrid environments. I’m hands-on, with experience leading on all aspects of the project. I oversee the full project life cycle, from strategy to design. Optimising for an omnichannel experience and catering to an extensive range of demographics and use cases. With experience as a design lead and mentor for both B2B and B2C projects.
My practice is built around meeting business goals. I separate the user’s needs from their wants. I have managed a broad range of stakeholders, from presenting to board executives, to external senior partners. I have a passion for mentoring designers, helping them grow and apply their UX and business skills within a company. I work collaboratively with many teams, including developers, PM’s, accessibility, design systems, SEO, service design, and content designers, ensuring my solutions are accessible and optimised.
Mar 2023 – Present
Responsible for designing and optimising the live EE website and app. Working collaboratively alongside the EE leadership team and major external partners including; Apple, Samsung and Google. Design lead for a variety of projects from new product launches, overseeing rebranding on key assets and developing new campaigns.
A design lead for EE’s digital end to end customer experience. Utilising analytics, heat-map data and customer insights; to ensure my designs are data driven, customer centric and accessible. Mentoring a series of junior designers, as well as acting as a best practice design ambassador. Offering guidance and mentorship, on how colleagues can grow and apply their UX and business skills within the company.
Oct 2022 – Mar 2023
A UX design lead for the in-store team. Responsible for designing and optimising solutions to improve both staff and customers experience in store. Focussing on streamlining existing and new work processes, introducing new tech in to stores, testing designs and solutions in person. Working closely and collaboratively with engineers, QA, UX research, product managers. Creating the best digital experiences for our staff and a seamless omnichannel experience for our customers.
Jul 2021 – Oct 2022
Responsible for designing and deploying applications, software and solutions to help improve both staff and customers’ experience in-store.
I researched and designed the digital and physical experience for a self scan checkout to be implemented into H&B stores nationwide. Working on tablet applications to give H&B professional guidance, ensuring they’re recommending the best suited products for customers needs and conditions. As well as working on a variety of mobile apps that aid H&B staff with day to day workload and tasks. All to ensure both a staff and customers experiences in store are at the peak of innovation.
Jun 2020 – Jul 2021
As a junior UX designer I helped improve and optimise the website, using Google Analytics. Being the lead designer for the customer squad, with the goal to retain our customer base online. Including a variety of projects involving the redesign of my account experience, subscribe and save service. Alongside an internal piece of software used internationally by the Holland & Barrett customer service teams.
Apr 2020 – Jun 2020
During the covid-19 pandemic, I offered my skills and experience to local businesses remotely. I helped them adapt to these new challenges by improving their online presence and usability. I worked with a local NHS Medical Centre to redesign their website, making it more accessible and user friendly. I focussed on ensuring that the public was clearly directed to the relevant information and guidance during this uncertain time.
Apr 2020 – Jun 2020
A mixture of multi-disciplinary projects learning how to think and design for users’ needs and clients’ expectations, while working in an agile way:
