Hi I'm Joe

A . Senior UX/Product Designer

A passionate hands-on Senior UX/Product Designer with experience designing websites, native apps and services for an extensive range of users, both B2C and B2B. With a background in optimising and streamlining digital experiences and designing award winning applications.

Joe Proffile

EE

Optimising the live EE website and app, balancing both business and user needs. Working collaboratively to lauch new product alongside major partners including; Apple, Samsung and Google.

For further info please contact me.

EE

ee
2024

Optimising the live EE website and app, balancing both business and user needs. Working collaboratively to lauch new product alongside major partners including; Apple, Samsung and Google.

Self Scan Checkout​

H&B – 2023

Redefining how customers checkout in-store.

Self Scan Checkout

H&B
2023

Redefining how customers checkout in-store.

Cerebro

H&B – 2022

Empowering store colleagues to expertly advise on products and provide information

Cerebro

H&B
2022

Empowering store colleagues to expertly advise on products and provide information

Tooth+

Eco Tooth – 2020

Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company

Tooth+

eco tooth
2020

Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company

Checkout Redesign

H&B – 2021

Streamlining a checkout experience to reduce drop-off rate and increase conversions

Checkout Redesign​

H&B
2021

Streamlining a checkout experience to reduce drop-off rate and increase conversions

About

I’m a Senior UX/Product Designer with experience working individually and in teams. I have used both Agile and Lean methodologies, responding to dynamic tasking and in hybrid environments. I’m hands-on, with experience leading on all aspects of the project. I oversee the full project life cycle, I design for an omnichannel experience, and cater to an extensive range of demographics and use cases. With experience as a design lead for both B2B and B2C projects.


My practice is built around meeting business goals. I separate the user’s needs from their wants.  I have managed a broad range of stakeholders, from presenting to board executives, to external senior partners. I have a passion for mentoring designers, helping them grow and apply their UX and business skills within a company. I work collaboratively with many teams, including engineers, PM’s, accessibility, design systems, SEO, service design, and content designers, ensuring my solutions are data driven, customer centric and accessible.

Download cv

Skills

UX/UI
Userflows
Product Design
Prototyping
Wireframing
Branding
Analytics
Mentoring
Desifn Systems
Animation
Surveys
Design Sprints
User testing
Persona Creation
User Research
Story Boarding
Contextual Inquiry
Empathy Mapping

Software

Figma
Adobe Creative Suite
Adobe XD
jira
Sketch
Google Analytics
After Effects
InVision
Lottie SVG Animations
Usertesting.com
Userzoom
Content Square
Maze User Testing
Decibel

Experience

Mar 2023 – Present

EE | BT Group - Product Designer

Responsible for designing and optimising the live EE website and app. Working collaboratively alongside the EE leadership team and major external partners including; Apple, Samsung and Google. Design lead for a variety of projects from new product launches, overseeing rebranding on key assets and developing new campaigns.

 

A design lead for EE’s digital end to end customer experience. Utilising analytics, heat-map data and customer insights; to ensure my designs are data driven, customer centric and accessible. Mentoring a series of junior designers, as well as acting as a best practice design ambassador. Offering guidance and mentorship, on how colleagues can grow and apply their UX and business skills within the company.

Oct 2022 – Mar 2023

Holland & Barrett - Senior UX Designer

A UX design lead for the in-store team. Responsible for designing and optimising solutions to improve both staff and customers experience in store. Focussing on streamlining existing and new work processes, introducing new tech in to stores, testing designs and solutions in person. Working closely and collaboratively with engineers, QA, UX research, product managers. Creating the best digital experiences for our staff and a seamless omnichannel experience for our customers.

Jul 2021 – Oct 2022

Holland & Barrett - Midweight UX Designer

Responsible for designing and deploying applications, software and solutions to help improve both staff and customers’ experience in-store.

I researched and designed the digital and physical experience for a self scan checkout to be implemented into H&B stores nationwide. Working on tablet applications to give H&B professional guidance, ensuring they’re recommending the best suited products for customers needs and conditions. As well as working on a variety of mobile apps that aid H&B staff with day to day workload and tasks. All to ensure both a staff and customers experiences in store are at the peak of innovation.

Jun 2020 – Jul 2021

Holland & Barrett - Junior UX Designer

As a junior UX designer I helped improve and optimise the website, using Google Analytics. Being the lead designer for the customer squad, with the goal to retain our customer base online. Including a variety of projects involving the redesign of my account experience, subscribe and save service. Alongside an internal piece of software used internationally by the Holland & Barrett customer service teams.

Apr 2020 – Jun 2020

NHS | St Peter's Medical Centre - UX Intern

During the covid-19 pandemic, I offered my skills and experience to local businesses remotely. I helped them adapt to these new challenges by improving their online presence and usability. I worked with a local NHS Medical Centre to redesign their website, making it more accessible and user friendly. I focussed on ensuring that the public was clearly directed to the relevant information and guidance during this uncertain time.

Apr 2020 – Jun 2020

General Assembly - User Experience Design Immersive

A mixture of multi-disciplinary projects learning how to think and design for users’ needs and clients’ expectations, while working in an agile way:

  • Ecotooth – Tooth+ (Group client project)
  • Icelandair (Group concept project)
  • Youth Adventure Trust – Rebranding a charity concept (Individual Visual Design Project)
  • Taylor Brown Shoe Shop (Individual Concept Project)
  • Taskee (Individual Concept Project)