{"id":2075,"date":"2023-10-12T17:17:59","date_gmt":"2023-10-12T16:17:59","guid":{"rendered":"https:\/\/joewhitby.com\/?page_id=2075"},"modified":"2024-07-07T20:53:36","modified_gmt":"2024-07-07T19:53:36","slug":"cerebro","status":"publish","type":"page","link":"https:\/\/joewhitby.com\/index.php\/cerebro\/","title":{"rendered":"cerebro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2075\" class=\"elementor elementor-2075\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9295cb3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9295cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c5b33 elementor-widget elementor-widget-spacer\" data-id=\"93c5b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7b783 elementor-widget elementor-widget-heading\" data-id=\"9f7b783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cerebro\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab398f0 elementor-widget elementor-widget-spacer\" data-id=\"ab398f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2afc761 elementor-widget elementor-widget-heading\" data-id=\"2afc761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Empowering store colleagues to expertly advise on products and provide information to customers, based on their conditions and goals.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002cfc5 elementor-widget elementor-widget-spacer\" data-id=\"002cfc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadba49 elementor-widget elementor-widget-image\" data-id=\"cadba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/07\/Cerebro-hero.png\" title=\"Cerebro hero\" alt=\"Cerebro hero\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd35d04 elementor-widget elementor-widget-spacer\" data-id=\"fd35d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2192b2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d2192b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12d7fbb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"12d7fbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf69682 elementor-widget elementor-widget-text-editor\" data-id=\"cf69682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>My role<br \/><\/b><\/h3><p><strong>Lead UX Designer<\/strong><\/p><p>UX Design, UI Design, Research, User-Testing, Analysis, stakeholder management, Design system<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9af70d2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9af70d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba791ae elementor-widget elementor-widget-text-editor\" data-id=\"ba791ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Highlights<br \/><\/b><\/h3><p>Cerebro is live in all 850+ H&amp;B stores across the UK and Ireland. Increasing all stores average order value (AOV) and items per basket (IPB) quantity. The app has won the \u2018Customer Service Gamechanger\u2019 award at the Retail Week Awards 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d13985 elementor-widget elementor-widget-spacer\" data-id=\"8d13985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0d7513 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d0d7513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ee9c23 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6ee9c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380c61d elementor-widget elementor-widget-text-editor\" data-id=\"380c61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Backstory<\/h3><p>During the coronavirus pandemic, as Holland and Barrett was an essential store it was one of a few stores that were allowed to remain open. Due to Covid restrictions, Holland and Barrett had to adapt with how they served their customers. In 2020 H&amp;B partnered with a company called Mercaux. Who helped provide a third party app for tablet use. Which was trialled in a select few stores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae6e5cd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ae6e5cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6106c elementor-widget elementor-widget-image\" data-id=\"2b6106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mercaux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU4OSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9ob2xsYW5kLWFuZC1iYXJyZXR0LXN0YWZmLXVzaW5nLW1lcmNhdXgtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-1024x537.jpg\" class=\"attachment-large size-large wp-image-3589\" alt=\"Mercaux\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-1024x537.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-300x157.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-768x403.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-1536x806.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/holland-and-barrett-staff-using-mercaux-2048x1075.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb6edd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fcb6edd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ad504 elementor-widget elementor-widget-image\" data-id=\"24ad504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mercaux App\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU5MSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9XVy0yMDQ4eDU2MC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1-1024x280.png\" class=\"attachment-large size-large wp-image-3591\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1-1024x280.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1-300x82.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1-768x210.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1-1536x420.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/WW-2048x560-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6827915 elementor-widget elementor-widget-text-editor\" data-id=\"6827915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mercaux was an experiment that allowed store colleagues to create baskets and pay for them via the tablet. This allowed store colleagues to serve customers outdoors and put many health conscious customers at ease, as they\u2019d be able to browse and pay for their product outdoors, while still receiving the colleagues professional advice.<\/p><p>After a 6 month trial period H&amp;B did not extend their contract. However, Mercaux had opened our eyes to the potential of bringing a digital customer experience to our stores. Having similar technology could help empower store colleagues with professional knowledge as well as boosting store sales.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f9243 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"09f9243\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2a2d71 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b2a2d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cac24ae elementor-widget elementor-widget-text-editor\" data-id=\"cac24ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The brief<\/strong><\/h3><p>We were briefed to design an in-house tablet app that would replace Mercaux. Which aimed to empower store colleagues with professional guidance and knowledge. They specifically wanted an intuitive interface that was accessible for all colleagues to use no matter their level of technical expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c308c0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9c308c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6822f4b elementor-widget elementor-widget-text-editor\" data-id=\"6822f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The goal\u00a0<\/strong><\/h3><ul><li aria-level=\"1\">Replace a dated third party tablet based app<\/li><li aria-level=\"1\">Empower store colleagues with immediate access to relevant and useful information<\/li><li aria-level=\"1\">Increase the quantity of items in a customer\u2019s basket (IPB)<\/li><li aria-level=\"1\">Increase the average order value (AOV) of customer baskets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28bb725 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"28bb725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69125f4 elementor-widget elementor-widget-heading\" data-id=\"69125f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b316ead elementor-widget elementor-widget-image\" data-id=\"b316ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Cerebro Research\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU5OSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9tZXJjYXV4LXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-1024x724.jpg\" class=\"attachment-large size-large wp-image-3599\" alt=\"Cerebro Research\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-1024x724.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-300x212.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-768x543.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-1536x1085.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/mercaux-2048x1447.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda7b46 elementor-widget elementor-widget-text-editor\" data-id=\"cda7b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We began the project by firstly understanding how Mercaux worked and whether the new H&amp;B in-house app could take any inspiration from any features and journeys. Analysing their data we identified which were their most utilised features within the app. We also mapped out all the interface screens, which helped us to:<\/p><ul><li aria-level=\"1\">Understand how the app worked<\/li><li aria-level=\"1\">Map the key journeys\u00a0<\/li><li aria-level=\"1\">Distinguish areas we could streamline<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dc786a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4dc786a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d111a2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8d111a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e08c63 elementor-widget elementor-widget-text-editor\" data-id=\"8e08c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Interviews<\/b><\/h3><p>After understanding the business requirements, we began to interview store colleagues to understand the user needs and use cases for it. We wanted to understand how both customers and store colleagues currently interact in-store, to understand how and where an app could help. Speaking to store colleagues helped us to determine what journeys and features to prioritise for the first iteration; minimal variable product (MVP). Some of the key themes from our store colleague interviews:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1251b77 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1251b77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f5d2c elementor-widget elementor-widget-image\" data-id=\"38f5d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490-1024x404.png\" class=\"attachment-large size-large wp-image-3603\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490-1024x404.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490-300x118.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490-768x303.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490-1536x606.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-490.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96f37c2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"96f37c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43b8504 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"43b8504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68a7a elementor-widget elementor-widget-image\" data-id=\"3f68a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/A4-23-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"A4 - 23\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc1NiwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9BNC0yMy0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"429\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/A4-23-1.png\" class=\"attachment-large size-large wp-image-3756\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/A4-23-1.png 736w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/A4-23-1-300x175.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0750206 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0750206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8152404 elementor-widget elementor-widget-text-editor\" data-id=\"8152404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Best practice<\/b><\/h3><p>A native app\u2019s usage and design can differ quite a bit to a website. As a result, we conducted an in-depth competitor analysis to assess their strengths and weaknesses to identify user\u2019s\u2019 expectations and frustrations when using an app daily on a tablet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a9166 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f0a9166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-250c98a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"250c98a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f467b3 elementor-widget elementor-widget-text-editor\" data-id=\"4f467b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>User Flows<br \/><\/b><\/h3><p>We began to ideate solutions for how we could create an app. We started by establishing the primary journeys, and mapping these out into a user flow. To help us understand and visualise how each journey would intertwine with another.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-215be38 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"215be38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae778a elementor-widget elementor-widget-image\" data-id=\"fae778a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 1225\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc1NywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS0xMjI1LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-1024x334.png\" class=\"attachment-large size-large wp-image-3757\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-1024x334.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-300x98.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-768x251.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-1536x501.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1225-2048x668.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-457ae80 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"457ae80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e4885 elementor-widget elementor-widget-heading\" data-id=\"56e4885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecb557 elementor-widget elementor-widget-text-editor\" data-id=\"aecb557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When designing the low fidelity wireframes, we ensured that we were designing towards the primary journeys, ensuring they were streamlined and as easy to navigate. We wanted to make sure that the app was accessible to any user no matter their tech literacy, which is why we focussed on refining these key journeys and avoided adding any unnecessary features which may distract and overwhelm users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3541e elementor-widget elementor-widget-image\" data-id=\"1b3541e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"jdhjdfsafbdh-2048x827\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxMCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9qZGhqZGZzYWZiZGgtMjA0OHg4MjctMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1-1024x414.png\" class=\"attachment-large size-large wp-image-3610\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1-1024x414.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1-300x121.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1-768x310.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1-1536x620.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jdhjdfsafbdh-2048x827-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b314258 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b314258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3346578 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3346578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d417f elementor-widget elementor-widget-image\" data-id=\"a3d417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY2OCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC8xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-1024x738.png\" class=\"attachment-large size-large wp-image-3668\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-1024x738.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-300x216.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-768x554.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-1536x1107.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1-2048x1476.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9c2b12 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f9c2b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46dcb3c elementor-widget elementor-widget-text-editor\" data-id=\"46dcb3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Design choices<\/b><\/h3><p>As the main use case for the app would be to search for products, we decided to increase the prominence of this feature in the home page. Making it the primary action for users as it was the starting point for most journeys and one of the most utilised features within the app.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6d635c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e6d635c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f94f5b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f94f5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449d213 elementor-widget elementor-widget-text-editor\" data-id=\"449d213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another key use case was the ability to search for a condition. Considering many users using this app may not have in-depth knowledge on health conditions. We thought it key to display a result page for a condition, with all the relevant information for any colleague to serve a customer with confidence.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534cf37 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"534cf37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a5fe1 elementor-widget elementor-widget-image\" data-id=\"d2a5fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 1694\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY2NywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS0xNjk0LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-1024x738.png\" class=\"attachment-large size-large wp-image-3667\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-1024x738.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-300x216.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-768x554.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-1536x1107.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1694-2048x1476.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd17695 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cd17695\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19c5d86 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"19c5d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc6aba elementor-widget elementor-widget-heading\" data-id=\"fcc6aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iterations and development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfed5d1 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"dfed5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e326e5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4e326e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fb666d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0fb666d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f881a99 elementor-widget elementor-widget-image\" data-id=\"f881a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Group 775\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY1MywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9Hcm91cC03NzUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-1024x645.png\" class=\"attachment-large size-large wp-image-3653\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-1024x645.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-300x189.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-768x484.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-1536x967.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-775-2048x1289.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8d4b2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4f8d4b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be922a elementor-widget elementor-widget-text-editor\" data-id=\"2be922a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Onboarding<\/b><\/h3><p>After initial testing, we understood that store colleagues were unaware of all the features that the app had to offer and how they\u2019d benefit them. To combat this I designed a series of in-house tutorials, with the aim to educate and inform users on all the features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-760c67e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"760c67e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e009c1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1e009c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18c520e elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18c520e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Customer Dashboard<br \/><\/b><\/h3><p>Although the tablet was helping colleagues build baskets with the customer, it was solely based on information that the customer has given. We sought to change this, by allowing the tablet to view a portion of the customer\u2019s preferences via the company&#8217;s loyalty data. This would display an overview of the customers shopping habits in a dashboard. Helping the store colleague provide more personalised products based on their shopping habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efa329 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9efa329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f12671a elementor-widget elementor-widget-image\" data-id=\"f12671a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 1699\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS0xNjk5LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-1024x738.png\" class=\"attachment-large size-large wp-image-3649\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-1024x738.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-300x216.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-768x554.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-1536x1107.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1699-2048x1476.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-615d517 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"615d517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f31983 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9f31983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78efe95 elementor-widget elementor-widget-image\" data-id=\"78efe95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Frame 1698\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4NywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS0xNjk4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-1024x738.png\" class=\"attachment-large size-large wp-image-3687\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-1024x738.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-300x216.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-768x554.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-1536x1107.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1698-2048x1476.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c483c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4c483c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c0b0d elementor-widget elementor-widget-text-editor\" data-id=\"b8c0b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Email a basket<br \/><\/b><\/h3><p>Buying products can be a commitment and even after the store colleague has created a basket that best aids the customer&#8217;s condition. The customer may not be ready to pay, but\u00a0 wants the opportunity to take the info and potentially buy when convenient. Which is why I designed the email my basket feature, which would send the customer their basket of products. Along with any relevant information that the colleague may have mentioned. Allowing the customer to order their basket wherever is most convenient, both online and in store promoting an omnichannel experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb740b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6cb740b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Email.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View email example<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9658ff e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b9658ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71b5537 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"71b5537\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce08480 elementor-widget elementor-widget-text-editor\" data-id=\"ce08480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><strong>Outcomes &amp; Learnings<br \/><\/strong><\/h3><p style=\"text-align: center;\">The app now called Cerebro is live in all 850+ H&amp;B stores across the UK and Ireland. Since launch the app has generated a considerable amount of revenue for the business. Increasing all stores average order value (AOV) and items per basket (IPB) quantity. We are continuously evolving the design of the app, based on colleague feedback. Overall, feedback has been overwhelmingly positive for new starters. Once more become familiar with how\/when to use the app, we plan to introduce more features that will develop the omnichannel experience for our customers. Allowing customers to get their professional advice in store with the option to get their rewards and products online to their doorstep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269e5bf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"269e5bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d901d7\" data-id=\"6d901d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f11a24 elementor-widget elementor-widget-heading\" data-id=\"2f11a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">See more of my work<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb777cb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fb777cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a5f4cb6\" data-id=\"a5f4cb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00f19c8 elementor-widget elementor-widget-image\" data-id=\"00f19c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/self-scan-checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg\" class=\"attachment-large size-large wp-image-4224\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a61c4ce elementor-widget elementor-widget-heading\" data-id=\"a61c4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64cfe0 elementor-widget elementor-widget-text-editor\" data-id=\"e64cfe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Self Scan Checkout<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b8bc155\" data-id=\"b8bc155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d144d2f elementor-widget elementor-widget-image\" data-id=\"d144d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/tooth\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1024x634.jpg\" class=\"attachment-large size-large wp-image-4299\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1024x634.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-300x186.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-768x476.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1536x951.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-2048x1268.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5e9ed elementor-widget elementor-widget-heading\" data-id=\"ca5e9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Eco Tooth<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7958486 elementor-widget elementor-widget-text-editor\" data-id=\"7958486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Toooth+<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-53687b7\" data-id=\"53687b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b09082 elementor-widget elementor-widget-image\" data-id=\"0b09082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg\" class=\"attachment-large size-large wp-image-4220\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1536x981.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d5b8f elementor-widget elementor-widget-heading\" data-id=\"f2d5b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8db9b6 elementor-widget elementor-widget-text-editor\" data-id=\"d8db9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Checkout Redesign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cerebro Empowering store colleagues to expertly advise on products and provide information to customers, based on their conditions and goals. My role Lead UX Designer UX Design, UI Design, Research, User-Testing, Analysis, stakeholder management, Design system Highlights Cerebro is live in all 850+ H&amp;B stores across the UK and Ireland. Increasing all stores average order value (AOV) and items per basket (IPB) quantity. The app has won the \u2018Customer Service Gamechanger\u2019 award at the Retail Week Awards 2024. Backstory During the coronavirus pandemic, as Holland and Barrett was an essential store it was one of a few stores that were allowed to remain open. Due to Covid restrictions, Holland and Barrett had to adapt with how they served their customers. In 2020 H&amp;B partnered with a company called Mercaux. Who helped provide a third party app for tablet use. Which was trialled in a select few stores. Mercaux was an experiment that allowed store colleagues to create baskets and pay for them via the tablet. This allowed store colleagues to serve customers outdoors and put many health conscious customers at ease, as they\u2019d be able to browse and pay for their product outdoors, while still receiving the colleagues professional advice. After a 6 month trial period H&amp;B did not extend their contract. However, Mercaux had opened our eyes to the potential of bringing a digital customer experience to our stores. Having similar technology could help empower store colleagues with professional knowledge as well as boosting store sales.\u00a0 The brief We were briefed to design an in-house tablet app that would replace Mercaux. Which aimed to empower store colleagues with professional guidance and knowledge. They specifically wanted an intuitive interface that was accessible for all colleagues to use no matter their level of technical expertise. The goal\u00a0 Replace a dated third party tablet based app Empower store colleagues with immediate access to relevant and useful information Increase the quantity of items in a customer\u2019s basket (IPB) Increase the average order value (AOV) of customer baskets Research We began the project by firstly understanding how Mercaux worked and whether the new H&amp;B in-house app could take any inspiration from any features and journeys. Analysing their data we identified which were their most utilised features within the app. We also mapped out all the interface screens, which helped us to: Understand how the app worked Map the key journeys\u00a0 Distinguish areas we could streamline Interviews After understanding the business requirements, we began to interview store colleagues to understand the user needs and use cases for it. We wanted to understand how both customers and store colleagues currently interact in-store, to understand how and where an app could help. Speaking to store colleagues helped us to determine what journeys and features to prioritise for the first iteration; minimal variable product (MVP). Some of the key themes from our store colleague interviews: Best practice A native app\u2019s usage and design can differ quite a bit to a website. As a result, we conducted an in-depth competitor analysis to assess their strengths and weaknesses to identify user\u2019s\u2019 expectations and frustrations when using an app daily on a tablet. User Flows We began to ideate solutions for how we could create an app. We started by establishing the primary journeys, and mapping these out into a user flow. To help us understand and visualise how each journey would intertwine with another.\u00a0 Wireframes When designing the low fidelity wireframes, we ensured that we were designing towards the primary journeys, ensuring they were streamlined and as easy to navigate. We wanted to make sure that the app was accessible to any user no matter their tech literacy, which is why we focussed on refining these key journeys and avoided adding any unnecessary features which may distract and overwhelm users. Design choices As the main use case for the app would be to search for products, we decided to increase the prominence of this feature in the home page. Making it the primary action for users as it was the starting point for most journeys and one of the most utilised features within the app. \u00a0 Another key use case was the ability to search for a condition. Considering many users using this app may not have in-depth knowledge on health conditions. We thought it key to display a result page for a condition, with all the relevant information for any colleague to serve a customer with confidence.\u00a0 Iterations and development Onboarding After initial testing, we understood that store colleagues were unaware of all the features that the app had to offer and how they\u2019d benefit them. To combat this I designed a series of in-house tutorials, with the aim to educate and inform users on all the features. Customer Dashboard Although the tablet was helping colleagues build baskets with the customer, it was solely based on information that the customer has given. We sought to change this, by allowing the tablet to view a portion of the customer\u2019s preferences via the company&#8217;s loyalty data. This would display an overview of the customers shopping habits in a dashboard. Helping the store colleague provide more personalised products based on their shopping habits. Email a basket Buying products can be a commitment and even after the store colleague has created a basket that best aids the customer&#8217;s condition. The customer may not be ready to pay, but\u00a0 wants the opportunity to take the info and potentially buy when convenient. Which is why I designed the email my basket feature, which would send the customer their basket of products. Along with any relevant information that the colleague may have mentioned. Allowing the customer to order their basket wherever is most convenient, both online and in store promoting an omnichannel experience. View email example Outcomes &amp; Learnings The app now called Cerebro is live in all 850+ H&amp;B stores across the UK and Ireland. Since launch the app has generated a considerable amount of revenue for the business. Increasing all stores average order<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2075","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":235,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2075\/revisions"}],"predecessor-version":[{"id":4883,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2075\/revisions\/4883"}],"wp:attachment":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/media?parent=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}