{"id":2076,"date":"2023-10-12T17:17:59","date_gmt":"2023-10-12T16:17:59","guid":{"rendered":"https:\/\/joewhitby.com\/?page_id=2076"},"modified":"2024-12-27T11:43:29","modified_gmt":"2024-12-27T11:43:29","slug":"self-scan-checkout","status":"publish","type":"page","link":"https:\/\/joewhitby.com\/index.php\/self-scan-checkout\/","title":{"rendered":"Self Scan Checkout"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2076\" class=\"elementor elementor-2076\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e879627 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e879627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef3410 elementor-widget elementor-widget-spacer\" data-id=\"3ef3410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9580067 elementor-widget elementor-widget-heading\" data-id=\"9580067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Self scan checkout\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0da9ce elementor-widget elementor-widget-spacer\" data-id=\"d0da9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bd5b6 elementor-widget elementor-widget-heading\" data-id=\"f5bd5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Redefining how customers checkout in-store<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb60e7 elementor-widget elementor-widget-spacer\" data-id=\"9cb60e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5b744 elementor-widget elementor-widget-image\" data-id=\"df5b744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/retail-image.png\" title=\"Self checkout -hero\" alt=\"Self checkout -hero\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7b5a3 elementor-widget elementor-widget-spacer\" data-id=\"7f7b5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be656a1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"be656a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-496f0c42 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"496f0c42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b38a456 elementor-widget elementor-widget-text-editor\" data-id=\"5b38a456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>My role<br \/><\/b><\/h3><p><strong>Lead UX Designer<\/strong><\/p><p>UX Design, UI Design, Research, User-Testing, Analysis, stakeholder management, Design system<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31f18d05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"31f18d05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7859ba93 elementor-widget elementor-widget-text-editor\" data-id=\"7859ba93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Highlights<br \/><\/b><\/h3><p>The new checkout tills are now live in H&amp;B stores across the UK and Europe. And have replaced more than 1,800 pay points across nearly 800 stores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733f748d elementor-widget elementor-widget-spacer\" data-id=\"733f748d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc95a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1dc95a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64dd941 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"64dd941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-048cec3 elementor-widget elementor-widget-text-editor\" data-id=\"048cec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Backstory<\/b><\/h3><p>I worked as a UX Lead for designing a self scan checkout experience for Holland and Barrett. Accomodating for both B2B and B2C user needs in this project. The self scan checkout is now live in select H&amp;B stores, with the intention to go nation wide and international shortly.<\/p><p>Customers expect an in-store checkout experience to be as efficient and seamless as competitors and e-com experiences. Store staff also don&#8217;t always have enough time to man the till, with all their other tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abdb150 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"abdb150\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4290be1 elementor-widget elementor-widget-image\" data-id=\"4290be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"H&amp;B Store\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM0NCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC8xNTk2MDI1NzA3OTQ2LmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946-1024x683.jpg\" class=\"attachment-large size-large wp-image-3344\" alt=\"H&amp;B Store\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946-1024x683.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946-300x200.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946-768x512.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/1596025707946.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ab8add7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4ab8add7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49dccfd6\" data-id=\"49dccfd6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d10c951 elementor-widget elementor-widget-heading\" data-id=\"4d10c951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757a5aea elementor-widget elementor-widget-heading\" data-id=\"757a5aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f621f48 elementor-widget elementor-widget-heading\" data-id=\"4f621f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Introduce a new checkout experience for customers on the go<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0ea1b elementor-widget elementor-widget-text-editor\" data-id=\"0c0ea1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrate a new checkout experience for both customers and store colleagues (B2B &amp; B2C).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59eb02fa elementor-widget elementor-widget-spacer\" data-id=\"59eb02fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281c002 elementor-widget elementor-widget-heading\" data-id=\"281c002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a3d827 elementor-widget elementor-widget-heading\" data-id=\"71a3d827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target new customers.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0ca22 elementor-widget elementor-widget-text-editor\" data-id=\"75e0ca22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Appeal to a younger demographic of H&amp;B customers\u200b, shopping on the go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ecb526 elementor-widget elementor-widget-spacer\" data-id=\"26ecb526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d03eda elementor-widget elementor-widget-heading\" data-id=\"8d03eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aabb55 elementor-widget elementor-widget-heading\" data-id=\"16aabb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Streamline store colleagues time.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f1fe32 elementor-widget elementor-widget-text-editor\" data-id=\"50f1fe32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Allow store colleagues to efficiently complete other tasks, while customers checkout independently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d207e23 elementor-widget elementor-widget-spacer\" data-id=\"d207e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32411e elementor-widget elementor-widget-heading\" data-id=\"d32411e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a2c75 elementor-widget elementor-widget-heading\" data-id=\"e7a2c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Accessible experience.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308cb3f elementor-widget elementor-widget-text-editor\" data-id=\"308cb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create an experience that all customers are able to use. Ensuring it&#8217;s wheelchair accessible.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0b7e831 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"0b7e831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308e59b elementor-widget elementor-widget-heading\" data-id=\"308e59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research methods<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8192f elementor-widget elementor-widget-image\" data-id=\"bd8192f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Research-SCO.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Research\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM2OSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9SZXNlYXJjaC1TQ08uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Research-SCO.jpg\" class=\"attachment-large size-large wp-image-3369\" alt=\"Self Scan Checkout - Research\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Research-SCO.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Research-SCO-300x225.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Research-SCO-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdc750c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"bdc750c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2fc09e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f2fc09e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44c741 elementor-widget elementor-widget-text-editor\" data-id=\"d44c741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>The competition and understanding design patterns<\/b><\/h3><p>A self scan checkout has become a familiar digital experience for many, over the last few years. We conducted an in-depth competitor analysis to understand what customers have grown to expect with a self checkout. We conducted a feature analysis to establish our competitors successes and shortcomings. Alongside evaluating how a customer interacted with the self checkouts, to better understand the best placement for features within our own service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3bb893 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d3bb893\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fdf520 elementor-widget elementor-widget-image\" data-id=\"0fdf520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Competitors\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM4MywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9qYWRqLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj-1024x724.jpg\" class=\"attachment-large size-large wp-image-3383\" alt=\"Self Scan Checkout - Competitors\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj-1024x724.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj-300x212.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj-768x543.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj-1536x1085.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/jadj.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49880ea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"49880ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d3e1cf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9d3e1cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24ee47 elementor-widget elementor-widget-text-editor\" data-id=\"c24ee47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Wireframing<\/b><\/h3><p>We began to ideate solutions for how we could create an efficient and frictionless checkout experience for our users. The main demographic of self scan users being 20-30 where shopping in a time effective manner with minimal human contact was preferred. However, a considerable portion of H&amp;B customers are of age 50+, which meant making sure our designs appealed to both audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a068309 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a068309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb1389 elementor-widget elementor-widget-image\" data-id=\"9cb1389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Wireframe\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM4NywidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC93aXJlZnJhbWVzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes-1024x724.png\" class=\"attachment-large size-large wp-image-3387\" alt=\"Self Scan Checkout - Wireframe\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes-1024x724.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes-300x212.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes-768x543.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes-1536x1085.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/wireframes.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9050387 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"9050387\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-932dfea e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"932dfea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8a3f4 elementor-widget elementor-widget-image\" data-id=\"3a8a3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Midfi\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM4OSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9IaS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi-1024x724.png\" class=\"attachment-large size-large wp-image-3389\" alt=\"Self Scan Checkout - Midfi\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi-1024x724.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi-300x212.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi-768x543.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi-1536x1086.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Hi.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c034b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b6c034b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e679932 elementor-widget elementor-widget-text-editor\" data-id=\"e679932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Design Considerations<\/b><\/h3><p>There was also the consideration for how disabled customers would interact with our checkout, especially wheelchair users. This became an important problem to resolve, one many retailers struggle to accommodate for. As a result, we moved all features and interactions to the bottom third of the checkout screen, ensuring we could accommodate as many of our customers as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bd9b94 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6bd9b94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96d8e83 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"96d8e83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d693f92 elementor-widget elementor-widget-text-editor\" data-id=\"d693f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Iterations and Development<\/b><\/h3><p>After initial testing, we started to understand the importance of the customers&#8217; physical experience. Although we received positive feedback, we noticed frustrations revolving around the inconsistency between the real world and digital experience. We identified this as a lack of an overall omnichannel design system.<\/p><p>After understanding that having an optimised digital self checkout wasn\u2019t enough to ensure a seamless and user-friendly experience. We worked in collaboration with the service desk design team, providing the research and proposing how we could improve our customers&#8217; experience.<\/p><p>Exploring the most effective layout for the checkout desk, ensuring ease of use for the customer. Designing an experience using unidirectional movement to optimise flow, so each step felt instinctive. Alongside clean physical signage that clarified how the customer should be interacting with the checkout. Other physical considerations were providing carrier bags in convenient locations, based on the optimised flow and relocating any shelving to ensure accessibility for disabled users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8479f5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b8479f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a5559 elementor-widget elementor-widget-image\" data-id=\"a8a5559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Proposed layout\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9Qcm9wb3NlZC1sYXlvdXQtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-1024x540.jpg\" class=\"attachment-large size-large wp-image-3411\" alt=\"Self Scan Checkout - Proposed layout\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-1024x540.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-300x158.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-768x405.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-1536x809.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Proposed-layout-2048x1079.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff8fb6 elementor-widget elementor-widget-image\" data-id=\"8ff8fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - Proposed changes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMiwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9Hcm91cC01MDYtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-1024x563.jpg\" class=\"attachment-large size-large wp-image-3412\" alt=\"Self Scan Checkout - Proposed changes\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-1024x563.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-300x165.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-768x422.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-1536x845.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Group-506-2048x1127.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456b50a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"456b50a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b60800 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7b60800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c7146 elementor-widget elementor-widget-image\" data-id=\"c5c7146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - In-Store\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ1NSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS01OS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"1024\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-822x1024.jpg\" class=\"attachment-large size-large wp-image-3455\" alt=\"Self Scan Checkout - In-Store\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-822x1024.jpg 822w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-241x300.jpg 241w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-768x956.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-1234x1536.jpg 1234w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59-1645x2048.jpg 1645w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-59.jpg 1860w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611d269 e-con-full elementor-hidden-tablet e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"611d269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459958c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"459958c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Self Scan Checkout - In-Store\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ1NCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS01OC0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"1024\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-822x1024.jpg\" class=\"attachment-large size-large wp-image-3454\" alt=\"Self Scan Checkout - In-Store\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-822x1024.jpg 822w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-241x300.jpg 241w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-768x956.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-1234x1536.jpg 1234w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1-1645x2048.jpg 1645w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-58-1.jpg 1860w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f32cca3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f32cca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b4469 elementor-widget elementor-widget-text-editor\" data-id=\"82b4469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Testing &amp; Validating<\/b><\/h3><p>As this was such a new concept to the H&amp;B stores, we conducted a thorough amount of user testing to ensure our designs were validated by customers.\u00a0<\/p><p>After observing customers interacting with the till, the most frequent frustration were customers unsure how to begin their checkout journey. As it was not clear where and how they could scan their products. This problem was caused by both the hardware and the UI of the checkout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-136484a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"136484a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84cb8ec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"84cb8ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe2b15 elementor-widget elementor-widget-text-editor\" data-id=\"2fe2b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To solve this we tested multiple iterations of designs to provide clearer instructions for the customer. The most successful design was an animation, as it also solved the problem for customers who may not be able to speak or read english.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84ce9e elementor-widget elementor-widget-video\" data-id=\"f84ce9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screen-Recording-2022-10-27-at-20.52.09.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9003ad8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"9003ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59ea1e8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"59ea1e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-937ecf1 elementor-widget elementor-widget-text-editor\" data-id=\"937ecf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><strong>Next steps<br \/><\/strong><\/h3><p style=\"text-align: center;\">We plan to continue to test the new design of the self checkout with our customers and colleagues. Ensuring that the combination of the physical and digital design work harmoniously together allowing for a great user experience for any customer. Alongside refreshing the display areas for upselling products to integrate with our newly designed checkout and not impede our accessibility improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4974145 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4974145\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bab2a33\" data-id=\"bab2a33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba601e4 elementor-widget elementor-widget-heading\" data-id=\"ba601e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">See more of my work<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-673e885 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"673e885\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d63e4d7\" data-id=\"d63e4d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38e641d elementor-widget elementor-widget-image\" data-id=\"38e641d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/cerebro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg\" class=\"attachment-large size-large wp-image-4216\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9426b17 elementor-widget elementor-widget-heading\" data-id=\"9426b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec575c elementor-widget elementor-widget-text-editor\" data-id=\"fec575c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Cerebro<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-933f04e\" data-id=\"933f04e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce5034 elementor-widget elementor-widget-image\" data-id=\"5ce5034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/tooth\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1024x634.jpg\" class=\"attachment-large size-large wp-image-4299\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1024x634.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-300x186.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-768x476.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-1536x951.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Tooth-2048x1268.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb49b8 elementor-widget elementor-widget-heading\" data-id=\"3fb49b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Eco Tooth<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833541f elementor-widget elementor-widget-text-editor\" data-id=\"833541f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Toooth+<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-480950d\" data-id=\"480950d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c506a86 elementor-widget elementor-widget-image\" data-id=\"c506a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg\" class=\"attachment-large size-large wp-image-4220\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1536x981.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e40b1 elementor-widget elementor-widget-heading\" data-id=\"07e40b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89b905 elementor-widget elementor-widget-text-editor\" data-id=\"f89b905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Checkout Redesign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Self scan checkout Redefining how customers checkout in-store My role Lead UX Designer UX Design, UI Design, Research, User-Testing, Analysis, stakeholder management, Design system Highlights The new checkout tills are now live in H&amp;B stores across the UK and Europe. And have replaced more than 1,800 pay points across nearly 800 stores. Backstory I worked as a UX Lead for designing a self scan checkout experience for Holland and Barrett. Accomodating for both B2B and B2C user needs in this project. The self scan checkout is now live in select H&amp;B stores, with the intention to go nation wide and international shortly. Customers expect an in-store checkout experience to be as efficient and seamless as competitors and e-com experiences. Store staff also don&#8217;t always have enough time to man the till, with all their other tasks. The goals 1. Introduce a new checkout experience for customers on the go Integrate a new checkout experience for both customers and store colleagues (B2B &amp; B2C). 2. Target new customers. Appeal to a younger demographic of H&amp;B customers\u200b, shopping on the go. 3. Streamline store colleagues time. Allow store colleagues to efficiently complete other tasks, while customers checkout independently. 4. Accessible experience. Create an experience that all customers are able to use. Ensuring it&#8217;s wheelchair accessible.\u200b Research methods The competition and understanding design patterns A self scan checkout has become a familiar digital experience for many, over the last few years. We conducted an in-depth competitor analysis to understand what customers have grown to expect with a self checkout. We conducted a feature analysis to establish our competitors successes and shortcomings. Alongside evaluating how a customer interacted with the self checkouts, to better understand the best placement for features within our own service. Wireframing We began to ideate solutions for how we could create an efficient and frictionless checkout experience for our users. The main demographic of self scan users being 20-30 where shopping in a time effective manner with minimal human contact was preferred. However, a considerable portion of H&amp;B customers are of age 50+, which meant making sure our designs appealed to both audiences. Design Considerations There was also the consideration for how disabled customers would interact with our checkout, especially wheelchair users. This became an important problem to resolve, one many retailers struggle to accommodate for. As a result, we moved all features and interactions to the bottom third of the checkout screen, ensuring we could accommodate as many of our customers as possible. Iterations and Development After initial testing, we started to understand the importance of the customers&#8217; physical experience. Although we received positive feedback, we noticed frustrations revolving around the inconsistency between the real world and digital experience. We identified this as a lack of an overall omnichannel design system. After understanding that having an optimised digital self checkout wasn\u2019t enough to ensure a seamless and user-friendly experience. We worked in collaboration with the service desk design team, providing the research and proposing how we could improve our customers&#8217; experience. Exploring the most effective layout for the checkout desk, ensuring ease of use for the customer. Designing an experience using unidirectional movement to optimise flow, so each step felt instinctive. Alongside clean physical signage that clarified how the customer should be interacting with the checkout. Other physical considerations were providing carrier bags in convenient locations, based on the optimised flow and relocating any shelving to ensure accessibility for disabled users. Testing &amp; Validating As this was such a new concept to the H&amp;B stores, we conducted a thorough amount of user testing to ensure our designs were validated by customers.\u00a0 After observing customers interacting with the till, the most frequent frustration were customers unsure how to begin their checkout journey. As it was not clear where and how they could scan their products. This problem was caused by both the hardware and the UI of the checkout. To solve this we tested multiple iterations of designs to provide clearer instructions for the customer. The most successful design was an animation, as it also solved the problem for customers who may not be able to speak or read english. http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screen-Recording-2022-10-27-at-20.52.09.mov Next steps We plan to continue to test the new design of the self checkout with our customers and colleagues. Ensuring that the combination of the physical and digital design work harmoniously together allowing for a great user experience for any customer. Alongside refreshing the display areas for upselling products to integrate with our newly designed checkout and not impede our accessibility improvements. See more of my work H&amp;B Cerebro Eco Tooth Toooth+ H&amp;B Checkout Redesign<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2076","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":224,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2076\/revisions"}],"predecessor-version":[{"id":5288,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2076\/revisions\/5288"}],"wp:attachment":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/media?parent=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}