{"id":2078,"date":"2023-10-12T17:17:59","date_gmt":"2023-10-12T16:17:59","guid":{"rendered":"https:\/\/joewhitby.com\/?page_id=2078"},"modified":"2024-06-24T14:32:10","modified_gmt":"2024-06-24T13:32:10","slug":"tooth","status":"publish","type":"page","link":"https:\/\/joewhitby.com\/index.php\/tooth\/","title":{"rendered":"Tooth+"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2078\" class=\"elementor elementor-2078\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7e492 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1c7e492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6545229 elementor-widget elementor-widget-spacer\" data-id=\"6545229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e458b elementor-widget elementor-widget-heading\" data-id=\"14e458b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EcoTooth - Tooth+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748090b elementor-widget elementor-widget-spacer\" data-id=\"748090b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fb960 elementor-widget elementor-widget-heading\" data-id=\"21fb960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c628776 elementor-widget elementor-widget-spacer\" data-id=\"c628776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ca94a elementor-widget elementor-widget-image\" data-id=\"e8ca94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2-1024x634.png\" class=\"attachment-large size-large wp-image-2997\" alt=\"Tooth+ Hero\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2-1024x634.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2-300x186.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2-768x475.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2-1536x951.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-2.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328c13a elementor-widget elementor-widget-spacer\" data-id=\"328c13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba2ae54 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ba2ae54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d790f92 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d790f92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-672948b elementor-widget elementor-widget-text-editor\" data-id=\"672948b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Duration<\/strong><\/p><p style=\"text-align: center;\">1 month project<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8d509 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fd8d509\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2425c elementor-widget elementor-widget-text-editor\" data-id=\"5b2425c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>My Role<\/strong><\/p><p style=\"text-align: center;\">Research, analysis, UX design, component library, user-testing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b35c293 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b35c293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bda29 elementor-widget elementor-widget-text-editor\" data-id=\"f6bda29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Team<\/strong><\/p><p style=\"text-align: center;\">4 Designers, 1 Product Manager, CEO &amp; CCO of Eco Tooth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52674ea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"52674ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c98d63 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7c98d63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddff99f elementor-widget elementor-widget-text-editor\" data-id=\"ddff99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>EcoTooth &#8211; Tooth+<\/h3><p>I worked with a sustainable toothbrush company, Eco Tooth. To design a revolutionary app for their new smart toothbrush, Tooth+. The app\u2019s aim was to learn your habits and daily routines, to improve your dental hygiene. We researched different users&#8217; experiences while brushing their teeth to understand the users pain points and goals. To ensure we created an app that was user focussed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24881dd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"24881dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cd983 elementor-widget elementor-widget-image\" data-id=\"46cd983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eco-Tooth\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg4NSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC85N2M4Njc0NzY3YTYzY2IyMjU1YjA1ZDNhNzdhZTY1Y19vcmlnaW5hbC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original-1024x576.jpg\" class=\"attachment-large size-large wp-image-2885\" alt=\"Eco-Tooth\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original-1024x576.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original-300x169.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original-768x432.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original-1536x864.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/97c8674767a63cb2255b05d3a77ae65c_original.jpg 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c33920 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3c33920\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ff1f3a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9ff1f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd3788 elementor-widget elementor-widget-text-editor\" data-id=\"5bd3788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The problem<\/strong><\/h3><p>Customers associate brushing their teeth as being a monotonous task. By giving customers a personalised experience and using gamification we aimed to reinvigorate the task for users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2d8275 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f2d8275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562469b elementor-widget elementor-widget-text-editor\" data-id=\"562469b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The goal\u00a0<\/strong><\/h3><p>To design an app that helps improve your dental hygiene, by monitoring usage and educating its customers. Designing an iOS app for the new Tooth+ Smart brush that easily displays:<\/p><ul><li aria-level=\"1\">User\u2019s oral health score<\/li><li aria-level=\"1\">User\u2019s habits and daily routines including length of time people brush for.<\/li><li aria-level=\"1\">How effectively the user is brushing their teeth<\/li><li aria-level=\"1\">An AI chat option that the user can ask about dental hygiene issues<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-789cf92 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"789cf92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef62789 elementor-widget elementor-widget-heading\" data-id=\"ef62789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research methods<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6164d5b elementor-widget elementor-widget-image\" data-id=\"6164d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Research\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwOSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9Ub290aC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1-1024x768.png\" class=\"attachment-large size-large wp-image-2909\" alt=\"Tooth+ Research\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1-1024x768.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1-300x225.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1-768x576.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1-1536x1152.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Tooth-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a8feb6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9a8feb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cfeb05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5cfeb05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736b29f elementor-widget elementor-widget-image\" data-id=\"736b29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Competitors\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg5OCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9hc2FzYXNzYXMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-1024x667.png\" class=\"attachment-large size-large wp-image-2898\" alt=\"Tooth+ Competitors\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-1024x667.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-300x195.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-768x500.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-1536x1001.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/asasassas-2048x1335.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e7f1b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9e7f1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5216e9a elementor-widget elementor-widget-text-editor\" data-id=\"5216e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Competitive Research<\/h3><p>To better understand how to meet both the client and the user needs, I conducted a competitor analysis. We looked at brands that offered a smart toothbrush that could be paired with their own app. I then categorised the most common and popular features within a feature comparison to reveal any trends. We discovered that customers who use an app enabled smart\u00a0 toothbrush, have grown to expect these features:<\/p><ul><li aria-level=\"1\">A 3D map of their mouth<\/li><li aria-level=\"1\">Real Time feedback while brushing their teeth<\/li><li aria-level=\"1\">Provision of technique tips and feedback while brushing<\/li><li aria-level=\"1\">Highlighting of areas in the mouth have been missed during brushing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9b1b6e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d9b1b6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9231c9f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9231c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353bf83 elementor-widget elementor-widget-text-editor\" data-id=\"353bf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>User Survey &amp; Interviews<\/h3><p>We then started a screener survey, to gather information quickly from a variety of people. Alongside conducting more in depth interviews with 15 different users, via Zoom, who fell within Eco Tooth\u2019s target demographic. We learned the following:<\/p><ul><li aria-level=\"1\"><b><i>96% <\/i><\/b>of users have no personal toiletry subscriptions, being unaware of their existence<\/li><li aria-level=\"1\"><b><i>2.5% <\/i><\/b><i>of users currently use a dental app<\/i><\/li><li aria-level=\"1\"><b><i>11 out of 15 <\/i><\/b><i>users would avoid a dental app with the assumption of being too expensive and complicated<\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d02f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"07d02f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a0ed2 elementor-widget elementor-widget-image\" data-id=\"c6a0ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Survey\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkzOCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9Db21wLUFuYWx5c2lzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-1024x367.png\" class=\"attachment-large size-large wp-image-2938\" alt=\"Tooth+ Survey\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-1024x367.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-300x108.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-768x275.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-1536x551.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Comp-Analysis-2048x735.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ec12d2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9ec12d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cbbcde e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4cbbcde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28cb457 elementor-widget elementor-widget-image\" data-id=\"28cb457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Story Board\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwOCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS0xMTkwLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190-1024x703.png\" class=\"attachment-large size-large wp-image-2908\" alt=\"Tooth+ Story Board\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190-1024x703.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190-300x206.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190-768x527.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190-1536x1054.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-1190.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc537f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9bc537f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ba9ae elementor-widget elementor-widget-text-editor\" data-id=\"d4ba9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Understanding the problem<\/h3><p>After conducting our further research, through customer journey mapping and user flows, we needed to focus our findings. To achieve this we created Jamie, a personification of Eco Tooth\u2019s target demographic, and an embodiment of our key findings. To elaborate on who Jamie is, we created an Empathy Map, and a Storyboard following her typical experience when brushing her teeth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f425b06 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f425b06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcaf4c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bcaf4c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a957724 elementor-widget elementor-widget-text-editor\" data-id=\"a957724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ideation<\/h3><p>After the initial research, we began a design studio workshop with the CEO and CCO of Eco Tooth. This ensured that both sides had an agreed understanding of the most likely outcome of the app. We focussed on one problem statement, allowing all team members to quickly sketch a variety of solutions. We combined the best features and design elements to create a solution that we thought best solved our users&#8217; needs.<\/p><p>After we had an agreed idea on a solution for the primary problem statement, we began to create our low fidelity wireframes. Keeping the first iteration of the design very low fidelity, we began to test it. Testing it before we added any further detail, ensured the feedback we received was based on the core foundations of the app, e.g layout, usability, any edge cases etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca003e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6ca003e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b61ca7 elementor-widget elementor-widget-image\" data-id=\"6b61ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Affinity Map\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk4NCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TY3JlZW5zaG90LTIwMjItMTEtMDUtYXQtMDkuMjAtMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3-1024x738.png\" class=\"attachment-large size-large wp-image-2984\" alt=\"Tooth+ Affinity Map\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3-1024x738.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3-300x216.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3-768x553.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3-1536x1106.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Screenshot-2022-11-05-at-09.20-3.png 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f6ec9c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9f6ec9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2befc5 elementor-widget elementor-widget-text-editor\" data-id=\"c2befc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">In Conlcusion<\/h3><p style=\"text-align: left;\">After presenting our work and prototype to the client. They expressed how satisfied they were with how we\u2019d managed to both meet their brief requirements and fulfil their customer needs through an engaging and intuitive product. They were so pleased with our work that they invited us to develop further beyond our placement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27196f2 elementor-widget elementor-widget-image\" data-id=\"27196f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tooth+ Wireframe\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAwMSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9GcmFtZS03MzE2LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-1024x474.png\" class=\"attachment-large size-large wp-image-3001\" alt=\"Tooth+ Wireframe\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-1024x474.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-300x139.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-768x355.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-1536x711.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2023\/10\/Frame-7316-2048x948.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9726f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6e9726f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3f3c9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d3f3c9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe49581 elementor-widget elementor-widget-text-editor\" data-id=\"fe49581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 40px; text-align: left;\"><strong><b>What did I learn?<\/b><\/strong><\/p><ul><li aria-level=\"1\">I learned to manage a client\u2019s enthusiastic expectations and focus them on the product\u2019s essential features first.<\/li><li aria-level=\"1\">I learned that prioritising and allocating tasks with clear deadlines and expectations were essential.<\/li><li aria-level=\"1\">I learned how to acquire new software skills to maintain momentum during the shift to remote working.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e37f2b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3e37f2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36e28fd elementor-widget elementor-widget-text-editor\" data-id=\"36e28fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><b>What&#8217;s next for Tooth+?<\/b><\/strong><\/p><p>These are the additional features that, with more resource, I would add to the app:<\/p><ul><li aria-level=\"1\">Check for accessibility (AAA colour contrast)<\/li><li aria-level=\"1\">Eco Journey \u2014 a visual representation of the user\u2019s increased environmental awareness<\/li><li aria-level=\"1\">Further develop the subscription options for users<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-oebkxvn elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"oebkxvn\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60772b1\" data-id=\"60772b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d96df44 elementor-widget elementor-widget-heading\" data-id=\"d96df44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">See more of my work<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0834d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0834d95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9f2b31d\" data-id=\"9f2b31d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eaee11 elementor-widget elementor-widget-image\" data-id=\"1eaee11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/self-scan-checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg\" class=\"attachment-large size-large wp-image-4224\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e7550 elementor-widget elementor-widget-heading\" data-id=\"03e7550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e8852 elementor-widget elementor-widget-text-editor\" data-id=\"68e8852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: left;\">Self Scan Checkout<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-db86c01\" data-id=\"db86c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc6561 elementor-widget elementor-widget-image\" data-id=\"4bc6561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/index.php\/cerebro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg\" class=\"attachment-large size-large wp-image-4216\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85044d elementor-widget elementor-widget-heading\" data-id=\"b85044d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1caf89 elementor-widget elementor-widget-text-editor\" data-id=\"e1caf89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Cerebro<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4b09e74\" data-id=\"4b09e74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc1b7d1 elementor-widget elementor-widget-image\" data-id=\"bc1b7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg\" class=\"attachment-large size-large wp-image-4220\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-1536x981.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/a-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cf47b elementor-widget elementor-widget-heading\" data-id=\"56cf47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f8de0 elementor-widget elementor-widget-text-editor\" data-id=\"14f8de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Checkout Redesign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EcoTooth &#8211; Tooth+ Designing an app that helps improve your dental hygiene, for a sustainable toothbrush company Duration 1 month project My Role Research, analysis, UX design, component library, user-testing. Team 4 Designers, 1 Product Manager, CEO &amp; CCO of Eco Tooth EcoTooth &#8211; Tooth+ I worked with a sustainable toothbrush company, Eco Tooth. To design a revolutionary app for their new smart toothbrush, Tooth+. The app\u2019s aim was to learn your habits and daily routines, to improve your dental hygiene. We researched different users&#8217; experiences while brushing their teeth to understand the users pain points and goals. To ensure we created an app that was user focussed. The problem Customers associate brushing their teeth as being a monotonous task. By giving customers a personalised experience and using gamification we aimed to reinvigorate the task for users. The goal\u00a0 To design an app that helps improve your dental hygiene, by monitoring usage and educating its customers. Designing an iOS app for the new Tooth+ Smart brush that easily displays: User\u2019s oral health score User\u2019s habits and daily routines including length of time people brush for. How effectively the user is brushing their teeth An AI chat option that the user can ask about dental hygiene issues Research methods Competitive Research To better understand how to meet both the client and the user needs, I conducted a competitor analysis. We looked at brands that offered a smart toothbrush that could be paired with their own app. I then categorised the most common and popular features within a feature comparison to reveal any trends. We discovered that customers who use an app enabled smart\u00a0 toothbrush, have grown to expect these features: A 3D map of their mouth Real Time feedback while brushing their teeth Provision of technique tips and feedback while brushing Highlighting of areas in the mouth have been missed during brushing User Survey &amp; Interviews We then started a screener survey, to gather information quickly from a variety of people. Alongside conducting more in depth interviews with 15 different users, via Zoom, who fell within Eco Tooth\u2019s target demographic. We learned the following: 96% of users have no personal toiletry subscriptions, being unaware of their existence 2.5% of users currently use a dental app 11 out of 15 users would avoid a dental app with the assumption of being too expensive and complicated Understanding the problem After conducting our further research, through customer journey mapping and user flows, we needed to focus our findings. To achieve this we created Jamie, a personification of Eco Tooth\u2019s target demographic, and an embodiment of our key findings. To elaborate on who Jamie is, we created an Empathy Map, and a Storyboard following her typical experience when brushing her teeth. Ideation After the initial research, we began a design studio workshop with the CEO and CCO of Eco Tooth. This ensured that both sides had an agreed understanding of the most likely outcome of the app. We focussed on one problem statement, allowing all team members to quickly sketch a variety of solutions. We combined the best features and design elements to create a solution that we thought best solved our users&#8217; needs. After we had an agreed idea on a solution for the primary problem statement, we began to create our low fidelity wireframes. Keeping the first iteration of the design very low fidelity, we began to test it. Testing it before we added any further detail, ensured the feedback we received was based on the core foundations of the app, e.g layout, usability, any edge cases etc. In Conlcusion After presenting our work and prototype to the client. They expressed how satisfied they were with how we\u2019d managed to both meet their brief requirements and fulfil their customer needs through an engaging and intuitive product. They were so pleased with our work that they invited us to develop further beyond our placement. What did I learn? I learned to manage a client\u2019s enthusiastic expectations and focus them on the product\u2019s essential features first. I learned that prioritising and allocating tasks with clear deadlines and expectations were essential. I learned how to acquire new software skills to maintain momentum during the shift to remote working. What&#8217;s next for Tooth+? These are the additional features that, with more resource, I would add to the app: Check for accessibility (AAA colour contrast) Eco Journey \u2014 a visual representation of the user\u2019s increased environmental awareness Further develop the subscription options for users See more of my work H&amp;B Self Scan Checkout H&amp;B Cerebro H&amp;B Checkout Redesign<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2078","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":362,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2078\/revisions"}],"predecessor-version":[{"id":5352,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/2078\/revisions\/5352"}],"wp:attachment":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/media?parent=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}