{"id":5010,"date":"2024-12-27T11:52:16","date_gmt":"2024-12-27T11:52:16","guid":{"rendered":"https:\/\/joewhitby.com\/?page_id=5010"},"modified":"2025-07-30T16:54:55","modified_gmt":"2025-07-30T15:54:55","slug":"ee-one","status":"publish","type":"page","link":"https:\/\/joewhitby.com\/index.php\/ee-one\/","title":{"rendered":"EE One"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5010\" class=\"elementor elementor-5010\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6a703a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5c6a703a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389109b elementor-widget elementor-widget-spacer\" data-id=\"389109b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ce5767 elementor-widget elementor-widget-heading\" data-id=\"16ce5767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EE One<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1280e8 elementor-widget elementor-widget-spacer\" data-id=\"6a1280e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fea375e elementor-widget elementor-widget-heading\" data-id=\"3fea375e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Creating web\/app journeys for a multi-million pound omnichannel proposition.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2236d42b elementor-widget elementor-widget-spacer\" data-id=\"2236d42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea7eb7f elementor-widget elementor-widget-image\" data-id=\"5ea7eb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"760\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Frame-1265.png\" class=\"attachment-full size-full wp-image-5071\" alt=\"EE One\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Frame-1265.png 1200w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Frame-1265-300x190.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Frame-1265-1024x649.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Frame-1265-768x486.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fe3cd elementor-widget elementor-widget-spacer\" data-id=\"a2fe3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76da5305 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"76da5305\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9361401 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9361401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5712f7a elementor-widget elementor-widget-text-editor\" data-id=\"5712f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>My role<br \/><\/b><\/h3><p><strong>Lead Product Designer<\/strong><\/p><p>UX Design, UI Design, Research, User-Testing, Analysis, Stakeholder Management, Design System<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62570eb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"62570eb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7980ead1 elementor-widget elementor-widget-text-editor\" data-id=\"7980ead1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Highlights<br \/><\/b><\/h3><p>Creating multiple end-to-end web and app journeys, streamlining and boosting the perception of the proposition. Redefining how EE customers can engage with EE One, by utilising a user centred approach. Working as a design lead, collaborating with multiple areas of the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29eb4b50 elementor-widget elementor-widget-spacer\" data-id=\"29eb4b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fba8567 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"6fba8567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59607f60 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"59607f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835e2ed elementor-widget elementor-widget-text-editor\" data-id=\"835e2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Backstory<\/b><\/h3><p>The launch of EE\u2019s newest proposition EE One, aimed to offer customers an array of mobile benefits, when they have purchased EE Broadband. With the goal of increasing converged customers, overall increase in digital broadband sales and improving customer retention. The business needed multiple new journeys to direct these new streams of traffic; to both educate customers on the offerings, as well as fulfilling a streamlined purchasing journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e6645ea e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5e6645ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-008ba15 elementor-widget elementor-widget-video\" data-id=\"008ba15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/248046_DTS_EE_One_Props_Explainer_CURFEW_60_SEC_PP012-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fb545d1 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible\" data-id=\"1fb545d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68114eb9\" data-id=\"68114eb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c46b74 elementor-widget elementor-widget-heading\" data-id=\"10c46b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64353665 elementor-widget elementor-widget-heading\" data-id=\"64353665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e21015 elementor-widget elementor-widget-heading\" data-id=\"17e21015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Educate users about the new proposition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e75f140 elementor-widget elementor-widget-text-editor\" data-id=\"6e75f140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EE One aims to offer market leading prices and benefits. A large part of this is educating customers on how they could receive these savings and benefits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbdff24 elementor-widget elementor-widget-spacer\" data-id=\"1fbdff24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44da35cc elementor-widget elementor-widget-heading\" data-id=\"44da35cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbb611f elementor-widget elementor-widget-heading\" data-id=\"7fbb611f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Drive traffic to sales journeys<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ba09a5 elementor-widget elementor-widget-text-editor\" data-id=\"29ba09a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directing the large volumes of new and existing customers into personalised purchase journeys were a key objective, to increase converged customers, broadband and mobile sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157e8443 elementor-widget elementor-widget-spacer\" data-id=\"157e8443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7117e9a elementor-widget elementor-widget-heading\" data-id=\"7117e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3ac3b9 elementor-widget elementor-widget-heading\" data-id=\"1f3ac3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Learn about our users<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9d544f elementor-widget elementor-widget-text-editor\" data-id=\"4c9d544f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As EE One has so many customer types and journeys, understanding our users is key to offer personalisation and bespoke content for each user type.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd29ea8 elementor-widget elementor-widget-spacer\" data-id=\"bd29ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48078 elementor-widget elementor-widget-heading\" data-id=\"ec48078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7021eb8 elementor-widget elementor-widget-heading\" data-id=\"7021eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa835e2 elementor-widget elementor-widget-heading\" data-id=\"aa835e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Balance numerous commercial messaging and imagery<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a7e74 elementor-widget elementor-widget-text-editor\" data-id=\"d0a7e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Being a high profile omnichannel proposition, where it would be shown and mentioned on billboards, tv campaigns, emails and base communications, retail, call centres, and many more. One of the biggest challenges was accommodating the asks of the various different stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11529ad elementor-widget elementor-widget-spacer\" data-id=\"11529ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a500d elementor-widget elementor-widget-heading\" data-id=\"88a500d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3c7ca elementor-widget elementor-widget-heading\" data-id=\"8f3c7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Late delivery timelines for launch assets<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8222bb9 elementor-widget elementor-widget-text-editor\" data-id=\"8222bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pre-agreed timelines for the creative guidelines and assets had set their delivery for days before the pages needed to go live. This meant that we needed to go into testing before we had received all the required assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aedff0e elementor-widget elementor-widget-spacer\" data-id=\"aedff0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918e393 elementor-widget elementor-widget-heading\" data-id=\"918e393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa20b6 elementor-widget elementor-widget-heading\" data-id=\"0aa20b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Technical limitations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e0278 elementor-widget elementor-widget-text-editor\" data-id=\"02e0278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating multiple new journeys, for scenarios that never existed on the website or app before. We encountered a few technical limitations to our ideas, meaning we had to think outside the box to solutionise these.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7be0ba3f animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"7be0ba3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254b9967 elementor-widget elementor-widget-spacer\" data-id=\"254b9967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad4a209 elementor-widget elementor-widget-image\" data-id=\"4ad4a209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4664\" height=\"3296\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research.png\" class=\"attachment-full size-full wp-image-5026\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research.png 4664w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research-300x212.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research-1024x724.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research-768x543.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research-1536x1085.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Research-2048x1447.png 2048w\" sizes=\"(max-width: 4664px) 100vw, 4664px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab0dbab elementor-widget elementor-widget-spacer\" data-id=\"3ab0dbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2afa9001 elementor-widget elementor-widget-text-editor\" data-id=\"2afa9001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Understanding the purpose of the proposition<\/b><\/h3><p style=\"text-align: left;\">To understand the purpose and objectives of the new journeys, we met with key stakeholders to discuss the proposition and brainstorm potential ideas. Given the scale of the project and new product areas, it was helpful to understand what our key selling points are and which messages needed to be prioritised in the designs.\u00a0 As this is an omnichannel proposition, I led with conducting interviews at our top EE One sales retail stores. Ensuring we iterated and aligned on these insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a01e1 elementor-widget elementor-widget-spacer\" data-id=\"77a01e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17211e31 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"17211e31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab6247 elementor-widget elementor-widget-image\" data-id=\"4ab6247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EE One journey mapping\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA2MSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEyXC9Kb3VybmV5LXNjYWxlZC5qcGVnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-1024x724.jpeg\" class=\"attachment-large size-large wp-image-5061\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-1024x724.jpeg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-300x212.jpeg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-768x543.jpeg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-1536x1085.jpeg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey-2048x1447.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02e152 elementor-widget elementor-widget-image\" data-id=\"d02e152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EE One workshop\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2MCwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEyXC91bm5hbWVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-1024x724.png\" class=\"attachment-large size-large wp-image-5160\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-1024x724.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-300x212.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-768x543.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-1536x1085.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/unnamed-2048x1447.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28e3afcb animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"28e3afcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca5f671 elementor-widget elementor-widget-spacer\" data-id=\"5ca5f671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33224e elementor-widget elementor-widget-text-editor\" data-id=\"c33224e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Exploring potential creative directions<\/b><\/h3><p>Exploration workshops with a variety of stakeholders from across the business. To explore how we can create the most streamlined and user centric journey, based on customer type. Mapping out every known touchpoint involved for EE One, utilising any available data and insights.<\/p><p>Solutionising our problem statements with sketches and wireframes. Doing this helped direct the focus on solving the core UX problems, without stakeholders getting distracted by any visuals and content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdcd26a animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"bdcd26a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fb0d7 elementor-widget elementor-widget-spacer\" data-id=\"a7fb0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e6c87 elementor-widget elementor-widget-image\" data-id=\"35e6c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4664\" height=\"2624\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image.png\" class=\"attachment-full size-full wp-image-5140\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image.png 4664w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image-300x169.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image-1024x576.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image-768x432.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image-1536x864.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/ee-one-image-2048x1152.png 2048w\" sizes=\"(max-width: 4664px) 100vw, 4664px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43908e9 elementor-widget elementor-widget-spacer\" data-id=\"43908e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dead2 elementor-widget elementor-widget-text-editor\" data-id=\"48dead2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Testing the designs for usability<\/b><\/h3><p>While optimising general usability was important, we used a combination of moderated and unmoderated testing to gauge whether users noticed and understood the main messages of the campaign.\u00a0 Also, conducting a series of A\/B tests with a selection of these solutions. Measuring conversions, click through rates, scroll reach and time spent as the key success metrics.<\/p><p>\u00a0<\/p><h4>key insight uncovered:<\/h4><ul><li><b>Saving blindness. <\/b>Where we initially showcased the value and savings, without clearly illustrating all of the requirements needed, leading to customers being misled and wanting to receive the savings without understanding whether they were eligible.<\/li><li><b>Too much commitment.<\/b> Nearly all test participants explained that it was a far too big of a commitment to purchase a new mobile device as well as broadband.<\/li><li><b>Not clearly being rewarded. <\/b>Any participant who had EE Broadband, explained how it&#8217;s not entirely clear what they\u2019re saving. Seeing mostly generic messaging, that is usually too broad to answer their questions.\u00a0<\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468a8ce elementor-widget elementor-widget-spacer\" data-id=\"468a8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7512b49 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"7512b49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee36155 elementor-widget elementor-widget-image\" data-id=\"ee36155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EE One - EE Broadband trial journey\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NSwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEyXC9Kb3VybmV5MTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-1024x576.png\" class=\"attachment-large size-large wp-image-5165\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-1024x576.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-300x169.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-768x432.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-1536x864.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey11-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ed4a3 elementor-widget elementor-widget-image\" data-id=\"44ed4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EE One - Reward journey\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NiwidXJsIjoiaHR0cHM6XC9cL2pvZXdoaXRieS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEyXC9Kb3VybmV5MjEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-1024x576.png\" class=\"attachment-large size-large wp-image-5166\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-1024x576.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-300x169.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-768x432.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-1536x864.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Journey21-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e346665 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e346665\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ed105 elementor-widget elementor-widget-spacer\" data-id=\"a0ed105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf8244 elementor-widget elementor-widget-text-editor\" data-id=\"ccf8244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Final design journeys<br \/><\/b><\/h3><p style=\"text-align: left;\">The final designs balanced both business and user needs, creating several brand new end-to-end web and app journeys. Utilising personalisation to reward EE One customers, with personalised summaries on how much they\u2019ve saved\/benefited, as well how they continue to save more as a EE One customer. Trialing a brand new journey, where broadband is offered to mobile customers on a trial basis, allowing customers to immediately claim all the savings\/benefits from EE One. Without the added commitment of purchasing broadband in the same journey. I\u2019d also been working collaboratively with brand and marketing to ensure clear, concise and consistent messaging was used throughout for EE One.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8285f animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-parent\" data-id=\"fd8285f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9978e elementor-widget elementor-widget-spacer\" data-id=\"7c9978e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7bccd elementor-widget elementor-widget-image\" data-id=\"7e7bccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/Screen-Recording-2024-12-30-at-15.41.043.gif\" title=\"EE One animation\" alt=\"EE One animation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e10d44 elementor-widget elementor-widget-spacer\" data-id=\"8e10d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9cd13 elementor-widget elementor-widget-text-editor\" data-id=\"7d9cd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Brand in action<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0333c6 elementor-widget elementor-widget-spacer\" data-id=\"d0333c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ead92f6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1ead92f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e25737 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e25737\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a402685 elementor-widget elementor-widget-text-editor\" data-id=\"5a402685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><strong>Next steps a<b>nd lessons learned<\/b><br \/><\/strong><\/h3><p style=\"text-align: left;\">With EE One now live across all channels now. Overall feedback internally from senior stakeholders and executives has been overwhelmingly positive. The new journey\u2019s are currently being sized and will go into development shortly. I continue to learn and iterate from these latest designs. I plan to continue using a user-centred approach to add in new features for both web and app, to raise awareness on what EE One is, increasing both mobile and broadband sales, as well as increase EE customer retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244d31ff elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"244d31ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f520450\" data-id=\"7f520450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6675531d elementor-widget elementor-widget-heading\" data-id=\"6675531d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">See more of my work<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-276539f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"276539f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-324f5df6\" data-id=\"324f5df6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657bbb1a elementor-widget elementor-widget-image\" data-id=\"657bbb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/ee\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-1024x648.png\" class=\"attachment-large size-large wp-image-5267\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-1024x648.png 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-300x190.png 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-768x486.png 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-1536x973.png 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2025\/01\/HOMEPAGE99-2048x1297.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e505985 elementor-widget elementor-widget-heading\" data-id=\"6e505985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">EE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d56f76e elementor-widget elementor-widget-text-editor\" data-id=\"3d56f76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>EE Homepage<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6cd9c3d\" data-id=\"6cd9c3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18aaa40e elementor-widget elementor-widget-image\" data-id=\"18aaa40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/self-scan-checkout\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg\" class=\"attachment-large size-large wp-image-4224\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/SCO-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645d13cb elementor-widget elementor-widget-heading\" data-id=\"645d13cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579675c9 elementor-widget elementor-widget-text-editor\" data-id=\"579675c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Self Scan Checkout<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2060b3c\" data-id=\"2060b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a43b29 elementor-widget elementor-widget-image\" data-id=\"36a43b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joewhitby.com\/index.php\/cerebro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg\" class=\"attachment-large size-large wp-image-4216\" alt=\"\" srcset=\"https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1024x654.jpg 1024w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-300x192.jpg 300w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-768x491.jpg 768w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-1536x982.jpg 1536w, https:\/\/joewhitby.com\/wp-content\/uploads\/2024\/06\/Cerebro1-2048x1309.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536adf70 elementor-widget elementor-widget-heading\" data-id=\"536adf70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H&amp;B <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ef373b elementor-widget elementor-widget-text-editor\" data-id=\"47ef373b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Cerebro<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EE One Creating web\/app journeys for a multi-million pound omnichannel proposition. My role Lead Product Designer UX Design, UI Design, Research, User-Testing, Analysis, Stakeholder Management, Design System Highlights Creating multiple end-to-end web and app journeys, streamlining and boosting the perception of the proposition. Redefining how EE customers can engage with EE One, by utilising a user centred approach. Working as a design lead, collaborating with multiple areas of the business. Backstory The launch of EE\u2019s newest proposition EE One, aimed to offer customers an array of mobile benefits, when they have purchased EE Broadband. With the goal of increasing converged customers, overall increase in digital broadband sales and improving customer retention. The business needed multiple new journeys to direct these new streams of traffic; to both educate customers on the offerings, as well as fulfilling a streamlined purchasing journey. http:\/\/joewhitby.com\/wp-content\/uploads\/2024\/12\/248046_DTS_EE_One_Props_Explainer_CURFEW_60_SEC_PP012-1.mp4 The goals 1. Educate users about the new proposition EE One aims to offer market leading prices and benefits. A large part of this is educating customers on how they could receive these savings and benefits. 2. Drive traffic to sales journeys Directing the large volumes of new and existing customers into personalised purchase journeys were a key objective, to increase converged customers, broadband and mobile sales. 3. Learn about our users As EE One has so many customer types and journeys, understanding our users is key to offer personalisation and bespoke content for each user type. The challenges 1. Balance numerous commercial messaging and imagery Being a high profile omnichannel proposition, where it would be shown and mentioned on billboards, tv campaigns, emails and base communications, retail, call centres, and many more. One of the biggest challenges was accommodating the asks of the various different stakeholders. 2. Late delivery timelines for launch assets Pre-agreed timelines for the creative guidelines and assets had set their delivery for days before the pages needed to go live. This meant that we needed to go into testing before we had received all the required assets. 3. Technical limitations Creating multiple new journeys, for scenarios that never existed on the website or app before. We encountered a few technical limitations to our ideas, meaning we had to think outside the box to solutionise these. Understanding the purpose of the proposition To understand the purpose and objectives of the new journeys, we met with key stakeholders to discuss the proposition and brainstorm potential ideas. Given the scale of the project and new product areas, it was helpful to understand what our key selling points are and which messages needed to be prioritised in the designs.\u00a0 As this is an omnichannel proposition, I led with conducting interviews at our top EE One sales retail stores. Ensuring we iterated and aligned on these insights. Exploring potential creative directions Exploration workshops with a variety of stakeholders from across the business. To explore how we can create the most streamlined and user centric journey, based on customer type. Mapping out every known touchpoint involved for EE One, utilising any available data and insights. Solutionising our problem statements with sketches and wireframes. Doing this helped direct the focus on solving the core UX problems, without stakeholders getting distracted by any visuals and content. Testing the designs for usability While optimising general usability was important, we used a combination of moderated and unmoderated testing to gauge whether users noticed and understood the main messages of the campaign.\u00a0 Also, conducting a series of A\/B tests with a selection of these solutions. Measuring conversions, click through rates, scroll reach and time spent as the key success metrics. \u00a0 key insight uncovered: Saving blindness. Where we initially showcased the value and savings, without clearly illustrating all of the requirements needed, leading to customers being misled and wanting to receive the savings without understanding whether they were eligible. Too much commitment. Nearly all test participants explained that it was a far too big of a commitment to purchase a new mobile device as well as broadband. Not clearly being rewarded. Any participant who had EE Broadband, explained how it&#8217;s not entirely clear what they\u2019re saving. Seeing mostly generic messaging, that is usually too broad to answer their questions.\u00a0 \u00a0 Final design journeys The final designs balanced both business and user needs, creating several brand new end-to-end web and app journeys. Utilising personalisation to reward EE One customers, with personalised summaries on how much they\u2019ve saved\/benefited, as well how they continue to save more as a EE One customer. Trialing a brand new journey, where broadband is offered to mobile customers on a trial basis, allowing customers to immediately claim all the savings\/benefits from EE One. Without the added commitment of purchasing broadband in the same journey. I\u2019d also been working collaboratively with brand and marketing to ensure clear, concise and consistent messaging was used throughout for EE One. Brand in action Next steps and lessons learned With EE One now live across all channels now. Overall feedback internally from senior stakeholders and executives has been overwhelmingly positive. The new journey\u2019s are currently being sized and will go into development shortly. I continue to learn and iterate from these latest designs. I plan to continue using a user-centred approach to add in new features for both web and app, to raise awareness on what EE One is, increasing both mobile and broadband sales, as well as increase EE customer retention. See more of my work EE EE Homepage H&amp;B Self Scan Checkout H&amp;B Cerebro<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5010","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/5010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/comments?post=5010"}],"version-history":[{"count":157,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/5010\/revisions"}],"predecessor-version":[{"id":5375,"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/pages\/5010\/revisions\/5375"}],"wp:attachment":[{"href":"https:\/\/joewhitby.com\/index.php\/wp-json\/wp\/v2\/media?parent=5010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}